Color is one of the first things people will notice about your brand. The colors used in your visual brand identity influence how people feel about your business, how well you’re recognized and remembered, and whether or not potential customers choose to book or buy.
That's why, when it comes to choosing your brand colors, we go for purposeful over pretty.
In this post, we’re taking you behind the scenes to show all of the strategy that goes into crafting your brand pale
