BRAND IDENTITY . PACKAGING . PATTERN . MURAL . PHOTOGRAPHY & MORE
Client:
Wavelength Coffee Roasters is a Massachusetts based specialty coffee roaster with a commitment to sustainability and community initiatives. From sourcing beans from eco-forward farmers to roasting on 100% electric equipment and packaging in infinitely recyclable steel cans, they’re building a circular future for great coffee.
Challenge:
Wavelength needed a brand identity that honored their earth-conscious and community-focused brand values while visually timeless, clean and cool.
Our Role:
We designed branding, packaging, iconography, pattern, mural, social media graphics, merchandise, and branded photography capturing Wavelength’s space, roasting process, products, and founders.
Approach:
Inspired by Wavelength’s fusion of forward-thinking technology and community-minded values, we aimed to merge clean, modern design with a playful, human core—reflecting both their precision and purpose.
Creative Direction:
The brand balances bold geometry with approachable warmth, grounding high-tech innovation in craft and community. The visual language feels energetic, honest, and distinctly New England.
outcome:
The final identity and assets give Wavelength a cohesive, elevated presence that reflects their sustainability-driven mission and positions them as a standout voice in New England’s specialty coffee scene.
"They went above and beyond in designing our brand identity"
The entire design team at Awen & Co were fantastic to work with. They took time to learn about us and our company and did a lot of research behind the scenes to understand our industry and particular needs. They went above and beyond in designing our brand identity including our logo, brandmark, supporting graphics and an awesome pattern. They even came out to our space to paint a mural for us. Even more than that, we feel like we have gained some new friends! Highly recommend!
— Deanna Varney, co-founder of Wavelength Coffee Roasters
