A graphic design collective's thoughts.

One stumble we see so many brands make is spending energy on their marketing before figuring out who they are as a brand. The best way to avoid this trap is to understand the difference between branding and marketing and how they work together. In this post, you'll get clear about branding and marketing and why you need both—in that order—to awaken the magic of your brand!

#1 Inconsistent Visuals: ☝️This one’s simple. Your brand should be instantly recognizable across all platforms. If your logo, colors, and typography are constantly changing or used inconsistently, it creates confusion and erodes trust. A strong brand relies on consistent visual elements that reinforce its identity.

Ensuring your business shows up with the same magic everywhere right requires organization, focus, and commitment—but it’s well worth the trouble. Brand consistency has the potential to increase a business’s revenue by 10–20%. If you have established branding but are finding it tricky to keep a consistent look and message across your channels, this post is for you. Get ready to learn our favorite tricks for becoming a distinctive brand that people recognize and remember!

“But what would I do with a brand pattern?” We often get this question from branding clients when we encourage them to consider pattern design as one of their deliverables.  Brand patterns are one of our favorite things to design. They are also one of the most underused visual assets for small businesses, so they have enormous potential for brands that use them correctly. 

After thriving, growing, and building brands for a decade, I’m excited to announce that Stephanie Audette Design is embarking on a new chapt