BRAND IDENTITY . ILLUSTRATIONS . PATTERN . WEBSITE . MARKETING COLATERAL . PRINT MATERIALS
Client:
Boston Catering & Events is a family-owned, full-service catering company with over 20 years of experience creating exceptional corporate, social, and wedding events across the Boston area. Known for their professionalism, creativity, and warm hospitality, they’ve built a reputation as a trusted partner for stress-free, unforgettable gatherings.
Challenge:
With an outdated logo and clunky website, Boston Catering & Events’ existing brand no longer reflected their quality, experience, or personality. They lacked a cohesive visual identity and an online presence that showcased their wide range of services or the level of care they bring to each event. Our challenge was to modernize their brand from the ground up—creating a look and feel that truly matched their reputation and expertise.
Our Role:
Awen & Co was brought in to lead a full rebrand; refreshing their logo, developing a complete visual identity system, and designing a custom website. We also created supporting materials, including branded patterns, business cards, rack cards, and digital collateral, ensuring a consistent and professional experience across every touchpoint.
Approach:
We began by redefining their brand story, shifting from a generic catering company to a trusted, approachable partner in event planning. Through discovery and strategy, we identified key brand values like dependability, creativity, and warmth, which informed every design decision. We combined refined typography, modern color palettes, and elegant illustration to reflect both their professionalism and the joy they bring to celebrations.
Creative Direction:
Our visual direction centered on sophistication with heart; a balance of polished and personable. We incorporated custom illustrations and subtle pattern work inspired by shared meals and gathering moments, giving the brand a signature warmth and distinct personality. The updated identity and website design feel inviting, trustworthy, and elevated; just like the experience Boston Catering & Events provides.
outcome:
The rebrand positioned Boston Catering & Events as a modern, full-service leader in their industry, ready to attract high-value clients and reflect the true caliber of their work. The new website is intuitive, visually engaging, and built to convert, while the cohesive brand system ensures consistency across all marketing materials. The result: a refreshed, confident brand that embodies their dedication to creating seamless, memorable events.
"They went above and beyond in designing our brand identity"
The entire design team at Awen & Co were fantastic to work with. They took time to learn about us and our company and did a lot of research behind the scenes to understand our industry and particular needs. They went above and beyond in designing our brand identity including our logo, brandmark, supporting graphics and an awesome pattern. They even came out to our space to paint a mural for us. Even more than that, we feel like we have gained some new friends! Highly recommend!
— Deanna Varney, co-founder of Wavelength Coffee Roasters
