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custom design Lumen brandmark in dark blue
custom illustration of a green creature and robed figure from an old book
Hands rolling dice on a tabletop game sheet
Lumen custom logo design in yellow with tagline illuminated GM screen
custom hand drawn illustration of Red dragon with a burning printed gm display

BRAND IDENTITY . ILLUSTRATIONS . WEBSITE . MARKETING MATERIAL

Client:

Northland Creative Wonders is an independent software studio creating innovative tools for storytelling and gaming. They partnered with us to brand and design their new product, Lumen, a digital Game Master screen that enhances tabletop RPG play.

Challenge:

Lumen needed a brand identity and digital presence that honored the old-world charm of games like Dungeons & Dragons while showcasing the innovation of modern technology.

* Illuminated GM screen is still in Beta testing

custom Illustration of a group of people around a table playing a table top game
Decorative floral custom illustration
Decorative floral custom illustration with orange flowers and green leaves.
custom illustration of decorative floral vine with orange and red flowers
custom illustration of a green orc and a cloaked figure interact with a large book.
Decorative floral vine custom hand drawn illustration
Decorative floral design custom illustration
Dragon clutching a book custom illustration
Decorative floral element custom illustration
Lumen Illuminated GM screen custom logo design

Our Role:

We led branding, website design, app icon creation, and supporting marketing asset design to ensure a consistent and immersive look across all touch points.

Approach:

We combined vintage fantasy aesthetics with sleek, contemporary design to create a visual system that feels both timeless and forward-thinking.

custom illustration of Man holding a large d20 die

Creative Direction:

The brand balances storytelling magic with digital sophistication, capturing the essence of tabletop adventures while embracing new possibilities.

outcome:

The final identity, website, and assets gave Lumen a cohesive presence that stands out in the TTRPG community and supports their launch with confidence.

custom designed marketing A-frame sign for Lumen: The World's First Illuminated GM Screen, by Awenandco.
Laptop displaying the Lumen website, website design by awen&co
Decorative floral vine with orange flowers.
custom merch designed Green cargo jacket with a red dragon design and lumen brandbark on the back
custom branded merch design of Dark blue bucket hat with Lumen brandmark
custom designed marketing A-frame sign for Lumen: The World's First Illuminated GM Screen, by Awenandco.
Laptop displaying the Lumen website, website design by awen&co
custom merch designed Green cargo jacket with a red dragon design and lumen brandbark on the back
custom branded merch design of Dark blue bucket hat with Lumen brandmark
Lumen Website Mockup
custom merch designed Green cargo jacket with a red dragon design and lumen brandbark on the back
custom branded merch design of Dark blue bucket hat with Lumen brandmark
Convention Signage Design
Decorative floral vine with orange flowers.
Lumen Illuminated DM Screen custom logo design debossed in gold
Coins and gems on an ancient scroll

"Their work was high quality, timely, and communication was excellent."

"Stephanie, Sam and Ellie were amazing to work with. They helped with branding, UI design, graphic design, photography, even an illuminated manuscript (seriously) to get my new software product launched. Their work was high quality, timely, and communication was excellent. I'll be engaging them again in the near future, for sure."

— Steve, Founder, Lumen of Northland Creative Wonders

Image of Game Dice
custom illustration of Decorative floral vine with orange flowers

Ready to level up your branding?

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