After
Before
REBRAND . VISUAL IDENTITY . LOGO . PACKAGING . LABELS . PHOTOGRAPHY . MERCH
Client:
Peonies & Petals Skincare is a clean skincare line handmade in Hopkinton, MA, formulated by Erin, an ER physician who trained in organic formulating after her own skin, and her kids', reacted to mainstream products.
Challenge:
Erin's products were high quality and thoughtfully formulated, but her branding hadn't caught up. Inconsistent labels, mismatched fonts, and a DIY look across packaging made the brand feel homemade rather than professional, holding back her ability to grow beyond farmers markets and reach wholesale and retail goals.
Our Role:
awen&co developed a complete visual identity system, including a primary and secondary logo, brandmark, color palette, product packaging and labels, and full product and lifestyle photography.
Approach:
We grounded the new identity in Erin's story, thoughtfully formulated, ingredient conscious, and made with care, while building a consistent system that could scale across her growing product line. Every label, box, and photo was designed to work together as one cohesive brand.
Creative Direction:
The design pairs a refined peony emblem with a warm, clean color palette and simple, readable typography. The goal was a look that feels elevated and trustworthy without losing the handmade, small batch quality that makes the brand special.
outcome:
The rebrand gives Peonies & Petals a professional, cohesive identity that reflects the quality of what's inside every product. With consistent packaging and photography, the brand is now positioned to move beyond farmers markets into wholesale and retail.
"I'm so happy that I took this leap in the direction of bettering my brand and there was no company better to do so than awen&co."
Steph and Sam at awen&co were incredible to work with. They took my branding and logo from a very homemade feel to a professional, beautiful and elegant design. They created an entire branding profile for my small business that I will use for future products as well as vendor market setups and brochures. I'm so happy that I took this leap in the direction of bettering my brand and there was no company better to do so than awen&co. Excellent work from a group of highly talented professional women, and I couldn't be happier with the end result!
— Erin Ciummo, Founder of Peonies & Petals
"They went above and beyond in designing our brand identity"
The entire design team at Awen & Co were fantastic to work with. They took time to learn about us and our company and did a lot of research behind the scenes to understand our industry and particular needs. They went above and beyond in designing our brand identity including our logo, brandmark, supporting graphics and an awesome pattern. They even came out to our space to paint a mural for us. Even more than that, we feel like we have gained some new friends! Highly recommend!
— Deanna Varney, co-founder of Wavelength Coffee Roasters