BRAND IDENTITY . POSTCARDS . FLYERS . SOCIAL MEDIA GRAPHICS
Client:
Our friends at Munq, a creative agency, led TALK, a public health initiative for the cities of Newburyport and Amesbury, MA, focused on strengthening connections between adults and teens through meaningful conversation.
Challenge:
TALK needed a brand identity that would break through to both generations. Bold enough to capture teen attention while approachable enough to encourage parents to start difficult conversations.
Our Role:
We designed the brand identity including logo, color palette, and comprehensive graphic systems for print materials and social media content supporting the TALK campaign's community outreach across Newburyport and Amesbury.
Approach:
Working with Munq's public health framework and campaign messaging centered on "the 5 tools" (Daily Chats, Just Listen, Quality Time, Model Wellness, Share Values), we developed a visual language that bridges generational divides. Bold and timely enough to resonate with today's teens while maintaining the approachability parents need.
Creative Direction:
The brand employs loud, attention-grabbing typography and vibrant colors paired with narrative photography. The aesthetic feels urgent yet welcoming, emphasizing that conversations don't have to wait. The visual system reinforces the message "Now's a good time" through energetic, conversation-starting design.
outcome:
The final identity provides TALK with a cohesive, accessible presence that cuts through the noise and establishes the campaign as a relatable community resource encouraging meaningful, timely dialogue between adults and teens.
"They went above and beyond in designing our brand identity"
The entire design team at Awen & Co were fantastic to work with. They took time to learn about us and our company and did a lot of research behind the scenes to understand our industry and particular needs. They went above and beyond in designing our brand identity including our logo, brandmark, supporting graphics and an awesome pattern. They even came out to our space to paint a mural for us. Even more than that, we feel like we have gained some new friends! Highly recommend!
— Deanna Varney, co-founder of Wavelength Coffee Roasters
"Not only are their designs top notch, but they are able to match a strategy to a coherent design vision."
The awen team is professional, thoughtful, frictionless and fun. Not only are their designs top notch, but they are able to match a strategy to a coherent design vision. They are truly "about their business", and create a flawless client experience from start to finish. I love working with ambitious creatives, and the awen team sets the bar. Cannot recommend them enough!"
— Timothy Hally, Munq, circa 2026
