BRAND IDENTITY . ILLUSTRATIONS . WEBSITE . PRINT MATERIAL
Client:
Tim McMullan is a transformational coach, creative consultant, and spiritual teacher bridging business strategy and inner growth. After two decades building global fashion brands and exploring mindfulness practices, Tim launched his namesake brand to help others integrate purpose, creativity, and presence into their lives. His work is deeply personal, centered on authenticity and the belief that every person already holds the answers they seek.
Challenge:
Tim wanted to fully claim his name and identity while evolving from McMullan Creative, keeping the connection between both brands and a beloved childhood logo. The website needed to feel like a flowing narrative, poetic and humanistic in an elevated way, while still clearly presenting his services and guiding potential clients.
Our Role:
awen&co created a cohesive brand identity, custom illustrations, and a narrative-driven website that balanced Tim’s professional credibility with his human-centered philosophy. We led creative direction, visual design, copy refinement, and full website development to ensure every element reflected his intentionality and presence.
Approach:
We immersed ourselves in Tim’s story, from fashion executive to transformational coach, and structured his long-form bio as a flowing narrative rather than a resume. Custom illustrations and chapter-like website sections helped visualize his journey, while the palette, typography, and textures created a grounded, human, and confident brand presence.
Creative Direction:
The direction centered on integration: light and depth, modern and timeless, corporate polish and empathic humanity. Tim’s existing logo family was refined to honor its personal significance while expanding its reach. Hand-drawn illustrations visually captured transformation and wholeness, creating a brand world that feels both intimate and expansive.
outcome:
The final brand and website position Tim McMullan as a guide and mirror, bridging inner and outer worlds. The identity feels personal yet professional, poetic yet practical, while the narrative-driven site and custom illustrations invite visitors into his story. Together, the brand and website embody the integration Tim helps his clients achieve: grounded, authentic, and purpose-driven.
"Their integrity and commitment to quality really stood out throughout the process."
Working with the Awen & Co. team was a wonderful experience from start to finish. They’re not only incredibly talented but also genuinely lovely people who truly care about getting it right for their clients.
What I appreciated most was the collective approach — having multiple creatives collaborate on my project meant I benefited from diverse perspectives and ideas, rather than just one person’s vision. That collaborative process helps ensure the work is truly client-focused, with built-in checks against individual bias. The result speaks for itself: I absolutely love my landing page. It feels unique, authentically me, and perfectly captures what I was trying to accomplish.
Their integrity and commitment to quality really stood out throughout the process. If you’re looking for a team that will invest the time and creative energy to deliver something special, I highly recommend them.
— Tim McMullan, Transformational Coachin & Intuitive Consulting of McMullan Creative
