Stephanie Audette Connor

One of the most fun and eye-opening experiences awen&co had in 2025 was participating in Inspired Learning Day at Memorial Elementary School in Upton, MA.  The annual event, organized by Librarian Karlyn Gale, encourages students to explore the world of entrepreneurship. The program begins with a visit from local business owners who talk about their work. Afterwards, each student is encouraged to dream up their own business idea and design their logo in Canva.

Did you know murals are so much more than just a way to beautify your offices or store? Mural design is a cost-effective, attainable way to make your small business or nonprofit memorable, tell your brand’s story, creatively market your business, and boost sales. At awen&co, we love designing and installing custom murals for clients across Central, Massachusetts, and the Northeast. In this post, we’re shining a spotlight on this transformational—but often overlooked—branding and marketing too

One stumble we see so many brands make is spending energy on their marketing before figuring out who they are as a brand. The best way to avoid this trap is to understand the difference between branding and marketing and how they work together. In this post, you'll get clear about branding and marketing and why you need both—in that order—to awaken the magic of your brand!