Stephanie Audette Connor

My sister Kristen and I don't usually talk shop when we get together. She runs KDA Arts, a Boston-based watercolor studio, and I run a branding and design collective. Different mediums, different clients, different corners of the creative world. But a few weeks ago, over what was supposed to be a casual catch-up, she brought up a logo she'd been designing for a client, and by the end of the conversation, we'd somehow ended up talking about the entire philosophy behind why design matters.

Whether you are walking down the snack aisle at the grocery store or ordering up lunch on DoorDash, you’re now faced with a whole new question: Is the picture of the food I'm buying real, or is it AI? Food brands, big and small, are jumping on the AI bandwagon, and as designers, we have feelings about it. For this post, we connected with an expert: our creative colleague, Carrington Crothers, of Prospect Street Studio. Carrington specializes in product photography and shared some help

Color is one of the first things people will notice about your brand. The colors used in your visual brand identity influence how people feel about your business, how well you’re recognized and remembered, and whether or not potential customers choose to book or buy. That's why, when it comes to choosing your brand colors, we go for purposeful over pretty. In this post, we’re taking you behind the scenes to show all of the strategy that goes into crafting your brand palette. Once you see a