Introducing awen & co: The Next Chapter of Stephanie Audette Design

Introducing awen & co: Offering You Deeply- Rooted Design That Grows Your Brand

After thriving, growing, and building brands for a decade, I’m excited to announce that Stephanie Audette Design is embarking on a new chapter with the launch of awen & co. awen & co brings together a collective of versatile and gifted designers committed to seeing your brand from every angle and delivering inspired designs that prepare you to make magic. 

In this post, I’ll share what sparked this change and how awen & co can help your brand move forward with deeply-rooted, transformational designs and the confidence to use them well!

The reason behind the evolution

Since 2015, I’ve helped over 260+ businesses across New England and beyond build stronger brands with strategic, bold, empowering design. But as a working mom, I eventually maxed out my capacity to take on new clients and support them with the level of attention I’d become known for. 

I felt torn between the deep desire to say YES to every amazing brand that came my way and the knowledge that I was headed for burnout. Finally, I realized there was a third option: to take the leap and expand. 

After working with them on various projects and through design internships, I knew I liked and trusted Lucy Glover, Ellie Ellis, and Sam Dahl. So, I reached out to each and asked if they'd be interested in collaborating more formally. Each one responded immediately and enthusiastically. Fueled by that energy, we knew we were on the path to something good. 

The story behind the name 

As any small business owner will agree, naming your business baby is no easy decision. 

I had been contemplating a rebrand even before I decided to expand, and the name had always been a sticking point. Outside of work, I’d been exploring different spiritual and holistic practices. Through a course in Human Design with Adriana Keefe and multiple energy healing sessions with intuitive practitioners, I uncovered a connection between my past lives and Druidry. This discovery sparked a deep dive into Druid history and beliefs, leading me to the concept of Awen. 

In Druidry, Awen refers to the experience of creating intuitively. The word also holds other meanings, including “inspiration” or “energetic creative flow” in Welsh. 

The word Awen immediately resonated with me. It gave a name and a label to how I have always approached my work. My goal with every project is to create something powerful and expansive that propels a business forward. I’m always looking for a deeper connection between brand and branding, business and design, to make the power of what my clients do visible to others. 

For us, “awen" represents creative flow and the spark behind every innovative design. Meanwhile, "& co" signifies collaboration, a core value, emphasizing our commitment to a team-oriented approach that results in exceptional outcomes. We make our magic by taking in everything your brand is and wants to be and projecting it outward through visuals rich in meaning and powerful in impact. 

The team behind the magic 

You likely know me, but I'd love to introduce you to the other creative professionals who make up the awen & co team. 

With a dreamy balance of skills, energy, and work styles, we push each other to do our best work and deliver the best results. 

Stephanie Audette Connor 

Human Design Type: Projector, 1/3

Specialties: Brand Design, Wix Website Design, Packaging Design 

As lead designer, I’m a strategic, big-picture thinker skilled at translating lots of information into a unified, creative visual representation of a brand. With a love of strategy and over a decade of marketing experience, I guide our clients to greatness from visual brand design through every asset and adventure that comes next. 

Sam Dahl

Human Design Type: Manifestor, 4/1

Specialties: Squarespace Website Design, Rebrands, Brand Implementation

Sam is a creative force with a modern, organic aesthetic. You'll find she's as detail-oriented as she is laid-back, always pushing herself to learn and grow as a designer. 

Ellie Ellis 

Human Design Type: Projector, 2/4

Specialties: Illustration, Pattern Design, Window Art & Murals

Ellie is an idea generator who works quickly and draws inspiration from nature and folktales. She is equally comfortable working in traditional and digital mediums and loves bringing unique visions to life. 

Lucy Glover

Human Design Type: Generator, 1/3

Specialties: Branding, UI/UX Design, Illustration

Lucy is an intuitive, collaborative, and driven designer who loves creating deeply personal designs that elevate brands while driving meaningful social change. 

You will learn more about the team soon!

The vision behind the brand 

At awen & co, we aim to make one another better as we deliver results that exceed your expectations.

As lead designer, I’ll still have approval and involvement in every project, yet our collective energy and skills mean that every client can expect . . . 

• Fresher and more energized designers thanks to a more manageable workload. 

• More retainer spots and quicker turnaround time on deliverables. 

• More skills (like hand illustration, window art, and Squarespace web design) 

• Stronger outcomes thanks to more internal feedback and four design perspectives. 

You deserve deeply-rooted design that captures the soul of your brand so you can grow your bottom line and impact. Let’s talk about how awen & co can help you awaken your brand’s magic. 

Get started with a call