A graphic design collective's thoughts.

My sister Kristen and I don't usually talk shop when we get together. She runs KDA Arts, a Boston-based watercolor studio, and I run a branding and design collective. Different mediums, different clients, different corners of the creative world. But a few weeks ago, over what was supposed to be a casual catch-up, she brought up a logo she'd been designing for a client, and by the end of the conversation, we'd somehow ended up talking about the entire philosophy behind why des

What is responsive logo design? Responsive logo design is common among bigger brands, but forward-thinking small businesses are starting...

How to choose a logo with confidence? Don't ask your friends. (screenshot from facebook - not my design or client) If you’ve invested...

Registering the trademark for your logo is an issue that causes a lot of confusion in small business circles. As a graphic designer, I don't