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A graphic design collective's thoughts.


How Design Helped PherDal make it to South by Southwest's Pitch Competition
How Design Helped PherDal make it to South by Southwest's Pitch Competition
4 min read


Here's How to Make the Most of Your Small Business Rebrand Launch
Here's How to Make the Most of Your Small Business Rebrand Launch
4 min read


Client Holiday Gift Tips to Keep You Top of Mind All Year
Branded Holiday Gifts Done Right The holiday season is fast approaching, and with it, plenty of cards, gifts, and messages bearing warm...
7 min read


Why Responsive Logo Design Makes Sense in 2022
What is responsive logo design? Responsive logo design is common among bigger brands, but forward-thinking small businesses are starting...
3 min read


How Brand Boosting Packaging Design Drive Sales & Customer Loyalty
Packaging design can help you sell more products, build better brand recognition, and make your customers fall in love with your...
3 min read


How to protect your logo and why it matters
Registering the trademark for your logo is an issue that causes a lot of confusion in small business circles. As a graphic designer, I don't
5 min read


Rebranding: is it right for your small business?
Rebranding is a process that many small businesses undergo as they evolve, scale, or change course. It involves updating a business’s image
3 min read


How I Build a Brand Identity
Every designer approaches this process differently, but good designers don’t just pull amazing ideas out of thin air. A lot of work goes int
2 min read


Why I Shouldn’t Always Be Your First Call
As a designer, I appreciate that more small business owners understand the importance of giving their brand a consistent look. But, as I...
2 min read


For Your Brand’s Sake, Use Original Photos
Even if you are using stock photography that is free from copyright restrictions, you still might be harming your brand. It damages your cre
2 min read


Never Underestimate the Value of Your Brand's Values
I encourage all of my clients to give serious thought to their brand values. As a designer, I use those values to inspire logos, color palet
1 min read


Featured: When is it time to rebrand? | Tips for photographers with Stephanie Audette Design
Lately I've seen so many posts regarding rebranding; from graphic designers marketing towards clients who need it to other entrepreneurs ask
1 min read
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