A graphic design collective's thoughts.

Whether you are walking down the snack aisle at the grocery store or ordering up lunch on DoorDash, you’re now faced with a whole new question: Is the picture of the food I'm buying real, or is it AI? Food brands, big and small, are jumping on the AI bandwagon, and as designers, we have feelings about it. For this post, we connected with an expert: our creative colleague, Carrington Crothers, of Prospect Street Studio. Carrington specializes in product photography and sh

Color is one of the first things people will notice about your brand. The colors used in your visual brand identity influence how people feel about your business, how well you’re recognized and remembered, and whether or not potential customers choose to book or buy. That's why, when it comes to choosing your brand colors, we go for purposeful over pretty. In this post, we’re taking you behind the scenes to show all of the strategy that goes into crafting your brand pale

Have you been thinking of using a tool like Canva AI, ChatGPT, Claude, or Adobe Express to make a logo for your small business? These logo creation tools have been piquing the interest of business owners who see them as a quick and cheap path to branding. We get the temptation. But your brand deserves better. As designers, we see alllll the ways that AI-generated logos can hurt your business. Table of Contents: Is an AI-generated logo enough to brand your smal

How Design Helped PherDal make it to South by Southwest's Pitch Competition

Here's How to Make the Most of Your Small Business Rebrand Launch

Branded Holiday Gifts Done Right The holiday season is fast approaching, and with it, plenty of cards, gifts, and messages bearing warm wishes and logos. When done right, a branded gift can be a powerful tool for relationship-building and help to keep your business top of mind. When done wrong, you risk spending big money on things that get immediately tossed or that make people feel “marketed to” instead of appreciated. To save you some frantic Googling and stress, I’ve call

What is responsive logo design? Responsive logo design is common among bigger brands, but forward-thinking small businesses are starting...

Packaging design can help you sell more products, build better brand recognition, and make your customers fall in love with your business. Packaging encompasses everything that goes into the container for your product. It has some functional purposes, but it should never be an afterthought. As we know, first impressions matter – and your packaging is the first thing people see on a store shelf or when your product arrives on their doorstep. Before (Left) & After (Right) Twin

Rebranding is a process that many small businesses undergo as they evolve, scale, or change course. It involves updating a business’s image

Every designer approaches this process differently, but good designers don’t just pull amazing ideas out of thin air. A lot of work goes int

As a designer, I appreciate that more small business owners understand the importance of giving their brand a consistent look. But, as I...

Even if you are using stock photography that is free from copyright restrictions, you still might be harming your brand. It damages your cre

Lately I've seen so many posts regarding rebranding; from graphic designers marketing towards clients who need it to other entrepreneurs ask

Registering the trademark for your logo is an issue that causes a lot of confusion in small business circles. As a graphic designer, I don't

I encourage all of my clients to give serious thought to their brand values. As a designer, I use those values to inspire logos, color palet