A graphic design collective's thoughts.

Color is one of the first things people will notice about your brand. The colors used in your visual brand identity influence how people feel about your business, how well you’re recognized and remembered, and whether or not potential customers choose to book or buy. That's why, when it comes to choosing your brand colors, we go for purposeful over pretty. In this post, we’re taking you behind the scenes to show all of the strategy that goes into crafting your brand pale

One of the most fun and eye-opening experiences awen&co had in 2025 was participating in Inspired Learning Day at Memorial Elementary School in Upton, MA. The annual event, organized by Librarian Karlyn Gale, encourages students to explore the world of entrepreneurship. The program begins with a visit from local business owners who talk about their work. Afterwards, each student is encouraged to dream up their own business idea and design their logo in Canva.