A graphic design collective's thoughts.

Have you been thinking of using a tool like Canva AI, ChatGPT, Claude, or Adobe Express to make a logo for your small business? These logo creation tools have been piquing the interest of business owners who see them as a quick and cheap path to branding. We get the temptation. But your brand deserves better. As designers, we see alllll the ways that AI-generated logos can hurt your business. Table of Contents: Is an AI-generated logo enough to brand your smal

How Design Helped PherDal make it to South by Southwest's Pitch Competition

Branded Holiday Gifts Done Right The holiday season is fast approaching, and with it, plenty of cards, gifts, and messages bearing warm wishes and logos. When done right, a branded gift can be a powerful tool for relationship-building and help to keep your business top of mind. When done wrong, you risk spending big money on things that get immediately tossed or that make people feel “marketed to” instead of appreciated. To save you some frantic Googling and stress, I’ve call

Sustainable packaging design is a topic more small businesses have been thinking seriously about in recent years. Gone are the days of sim

Packaging design can help you sell more products, build better brand recognition, and make your customers fall in love with your business. Packaging encompasses everything that goes into the container for your product. It has some functional purposes, but it should never be an afterthought. As we know, first impressions matter – and your packaging is the first thing people see on a store shelf or when your product arrives on their doorstep. Before (Left) & After (Right) Twin